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Over the last few months, I've been dabbling in a few new skincare brands one of which is Skin Proud - a skincare brand that feels like a community in everything they do. Diversity and inclusion are at the core of everything they do making sure everyone is welcome, empowered and represented within the beauty industry. Skin Proud is committed to showcasing all skin tones and types, genders, body sizes, and ethnicities in all imagery advertising their products - something that is long overdue within the promotion of beauty products.
It's refreshing to see and that is just the start. Skin Proud is all about championing the skin you are in - imperfections and all. The products have been developed with you in mind - they're easy to use, 100% vegan and the packaging makes your bathroom shelf look pretty fabulous too.
Now I LOVE a cleanser, I have more than I could possibly need right now but I just can't get enough of them. I think it's because I regularly switch between a cream, foam, balm or oil cleanser. This particular one from Skin Proud is a foam cleanser from which it gets its 'cloud' name. The Velvet Cloud Cleanser is infused with brightening magnolia extract and antioxidant-rich peony that helps to gently dissolve impurities and makeup leaving skin clean and balanced. Enriched with moisture-boosting niacinamide and with a fluffy, whipped mousse texture, this foam is full of skin-loving ingredients for a fresh feeling, morning and night.
Just dispense two pumps of the cleanser into the palm of your hand and massage it into damp skin - it smells great and it feels so soft (like velvet!) against the skin. It's such a great price point too.
I find jelly moisturisers much nicer to use when it's warmer so something like the Sorbet Skin has been a Spring/Summer staple - so much so I'm using the dregs at the moment. The moisturiser is bursting with a powerful 4-part hyaluronic acid complex for results on all levels - it's ultra-hydrating, lightweight and oil-free to help skin look healthier, dewier and glowing.
It has a subtle scent and soaks into the skin leaving it feeling wonderfully looked after and moisturiser - it's such a great no-faff moisturiser.
The perfect way to dabble in vitamin c at a super reasonable price is this little gem - Bright Boost 2% Vitamin C Serum. Powerful and packed full of vitamin c, Bright Boost promises to be your skin's wake-up call in a bottle. Enriched with brightening vitamin c, revitalising kakadu plum, and glow-boosting lemon extract you can officially say goodbye to dull and lacklustre skin and embrace the glow.
What do you think? I've quite enjoyed my first foray into Skin Proud - I've since expanded what I've been using from the brand with the Sleep Hero Hydrating Mask, Unplug White Clay Mask and Bright Eye Brightening Eye Cream which I'll share about soon.
Overall, it's a brand I can definitely see sticking around on my beauty shelves - the Sleep Hero Hydrating Mask has quickly become a firm fave.
Have you tried Skin Proud before?
